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Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


Videos

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Frank van den Driest, Christina Jenkins
June 15, 2015
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Citation

van den Driest and Jenkins (2015a, June 15). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth


Research papers

Pro-search

In this paper the authors would like to produce some ideas on improving the impact of qualitative research. By impact we mean a positive influence on the decision-making process and on the decision-makers.First the authors take a look at the field of...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Frank van den Driest, Jochum Stienstra
November 28, 2004
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Citation

van den Driest and Stienstra (2004a, November 28). Pro-search. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pro-search